Gender Mainstreaming – Still a Subsidiary Stream?

The concept of "Gender Mainstreaming" is based on the assumption that any action has a gender specific impact and that every activity shall consider female and male aspects, respectively. Recently, the Swiss National TV announced the launch of a new television series titled "Die Schweizer" (English: The Swiss).Surprisingly, only male historical figures are documented. As a result, a chorus of disapproval rushed through the television audience. During the last weeks I followed the debates and their outcome makes me thinking a lot.